![]() ![]() ![]() This gives merchants the ability to integrate private-label programs without a massive overhaul of their point-of-sale systems. Private-label cards work within existing payment environments on a partitioned network.We estimate that private-label credit and debit cards generated $218 billion in purchase volume in the US in 2012. Volume increased 17% over the next two years, reaching $254 billion in 2014. Private-label cards have grown steadily in terms of purchase volume.In a new report from BI Intelligence, we size the private-label card market, explain how a private-label system is integrated, map out how a private-label credit-card transaction works, illustrate private-label's impact at two major retailers, and show data that suggests these cards could be a major driver of mobile-wallet adoption. These cards, which include unique loyalty programs that often reward frequent usage, could provide an incentive for consumers to adopt mobile wallets. Apple Pay users who have upgraded to iOS 9, released in September, can sync Apple Wallet with store cards. Samsung's wallet, Samsung Pay, now supports private-label credit cards. Now private-label cards could play a crucial role in propelling the adoption of mobile in-store payments among US consumers. This is because private-label cards offer unique advantages for consumers and merchants that distinguish them from general-purpose cards. ![]() Over half a century after they fell out of favor to general credit cards, store cards - or private-label cards - are still an important component of the payments landscape.įor many merchants, they represent a significant portion of sales. Account icon An icon in the shape of a person's head and shoulders. ![]()
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